Privacy and cookie policy
Privacy and cookies policy
Good morning!
If you have landed here, it is a reliable sign that you value your privacy.
We understand this perfectly, which is why we are giving you this document, in which you will find in one place the rules for the processing of personal data and the use of cookies and other similar technologies in connection with the functioning of the websites
and related social media profiles:
- https://www.linkedin.com/company/attzbuczyn
- https://www.facebook.com/p/AT-Trading-61550786683704
- https://www.instagram.com/attrading.transport
We process your personal data primarily for purposes connected with your use of our website, such as maintaining a user account, handling orders, processing complaints and withdrawals, fulfilling legal and tax obligations, sending a newsletter, matters relating to claims, analytics, statistics, marketing, etc.
We process your personal data for the period necessary for the fulfilment of each specific purpose.
You have the right to access your personal data, to have it rectified, erased or its processing restricted, to object to processing, as well as the right to data portability. In addition, you may lodge a complaint with the President of the Personal Data Protection Office.
Detailed information on the principles of processing your personal data can be found in the further part of this Privacy Policy.
If you have any questions related to the Privacy Policy, you can contact us at any time by sending a message to kontakt@att-logistics.pl.
1: Who is the personal data controller?
The controller of your personal data is A.T. TRADING Spółka z ograniczoną odpowiedzialnością, ul. Szczebrzeska 21/103, 22-400 Zamość, NIP: 8212544631, KRS: 0000311099, register court: Sąd Rejonowy Lublin Wschód w Lublinie z siedzibą w Świdniku, VI Wydział Gospodarczy KRS, share capital: PLN 2,000,000. Wherever the Privacy Policy uses expressions such as “we”, “our” etc., we mean this entity.
With regard to social media profiles related to our website, in accordance with the case law of the Court of Justice of the European Union, we are joint controllers of personal data together with the provider of the social networking service in which the given profile operates.
Details regarding the processing of personal data by the individual social media providers we use can be found here:
● Facebook,
● Instagram,
● LinkedIN,
2: Who can you contact regarding the processing of personal data?
As part of the implementation of a personal data protection system in our organisation, we have decided not to appoint a Data Protection Officer due to the fact that in our situation this is not mandatory.
In matters related to the protection of personal data and privacy in a broad sense, you can contact us at the e-mail address kontakt@att-logistics.pl. With regard to social media, you can additionally contact directly the administrators of the social networking services in which we run our profiles.
3: For what purposes do we process personal data?
There is more than one such purpose. Below is a list of them along with a more detailed explanation. Appropriate legal bases for processing have also been assigned to each purpose:
Purpose of processing
Explanation of the purpose of processing
Legal basis
Performance of an order and contract handling
When placing an order, you must provide the data necessary for its fulfilment as specified in the order form.
Providing data is a condition for placing an order.
In addition, the system used to handle the ordering process saves your IP number that you used when placing the order.
Each order is saved in the database, which means that the personal data assigned to the order is accompanied by information relating to the order such as the date and time of the order, the order ID, the transaction identifier, the subject of the order, the price, the method and date of payment.
Data is processed for the purpose of concluding and performing the contract. After the contract is performed, the data goes into the archive for the purposes of possible establishment, exercise or defence of claims related to the contract. The data also goes into the accounting documentation for the purposes of complying with tax obligations.
art. 6(1)(b) GDPR, art. 6(1)(f) GDPR
Handling complaints or withdrawal from the contract
If you make a complaint or withdraw from the contract, you provide personal data contained in the content of the complaint or the statement of withdrawal from the contract.
Providing data is a condition for submitting a complaint or a statement of withdrawal from the contract.
Data is processed for the purpose of handling the withdrawal or complaint process. After such a process is completed, the data goes into the archive for the purposes of possible establishment, exercise or defence of claims related to the handling of the withdrawal or complaint process. The data also goes into the accounting documentation for the purposes of complying with tax obligations.
Art. 6(1)(c) GDPR in conjunction with relevant provisions on the right of withdrawal and liability for conformity with the contract, art. 6(1)(b) GDPR
Newsletter handling
When subscribing to the newsletter, you must provide the data necessary to receive it as specified in the subscription form.
Providing data is a condition for receiving the newsletter.
In addition, the mailing system saves your IP number that you used when subscribing to the newsletter, determines your approximate location, the mail client you use to handle e-mail and tracks your actions in connection with messages sent to you. As a result, we also have information about which messages you opened, in which messages you clicked links, etc.
In the mailing system we can define, based on various criteria related to your activity, interests or other preferences, specific groups or segments of newsletter recipients that affect what type of messages you receive as part of the newsletter.
The data you provide in connection with subscription to the newsletter is used to send you the newsletter, and the legal basis for its processing is the performance of the electronic service contract, as well as our legitimate interest, which in this case is the pursuit of marketing purposes.
As regards the processing of information that does not come from you but was collected automatically, we rely on our legitimate interest consisting in analysing the behaviour of newsletter subscribers in order to optimise marketing activities.
You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter, or simply by contacting us.
Unsubscribing from the newsletter does not result in the deletion of your data from the mailing system. The data goes into the archive for the purposes of possible establishment, exercise or defence of claims related to the newsletter, as well as to ensure the ability to demonstrate that newsletter activities were carried out in accordance with the law.
art. 6(1)(b) GDPR, art. 6(1)(f) GDPR
Contact and correspondence handling
When you contact us via the available means of communication, such as e-mail, social media messengers, you naturally provide your personal data contained in the content of the correspondence.
Providing data is a condition for making contact.
In addition, the communication system saves your IP number that you used when sending the message.
Data is processed for the purpose of conducting communication, which constitutes our legitimate interest. After communication is completed, the data goes into the archive for the purposes of possible establishment, exercise or defence of claims related to the communication conducted.
art. 6(1)(f) GDPR
Fulfilment of tax and accounting obligations
In connection with the performance of the contract we also fulfil various tax and accounting obligations, in particular in the form of issuing an invoice, including the invoice in our accounting documentation, storing documentation, etc.
To issue an invoice, we process, among others, such data as first name and surname, company name, business address, VAT ID number.
Providing the data required by tax law is necessary to fulfil the indicated obligations.
art. 6(1)(c) GDPR in connection with relevant tax law provisions
Creating an archive
For the purposes of our business, we may create archives: both in traditional and digital form. The archives include personal data which we have processed in relation to you, and their scope may differ depending on what data we have received and what scope of data is justified from an archival perspective. In this case, we rely on our legitimate interest consisting in organising and structuring the media containing personal data.
art. 6(1)(f) GDPR
Defence, establishment or exercise of claims
Using our website, as well as concluding a contract with us, may give rise in the future to certain claims on our side or on your side. Therefore, we are entitled to process personal data for the purpose of defence, establishment or exercise of claims. For this purpose, we may process any personal data that is connected with a given claim, therefore their scope may differ depending on what the given claim concerns. In this case, we rely on our legitimate interest consisting in protecting our interests.
art. 6(1)(f) GDPR
Creating advertising audiences
Your e-mail address stored in our database may be transferred to a specific advertising system (e.g. Facebook Ads, LinkedIN Ads) to create advertising audiences using this e-mail address.
When using this function, the e-mail address is hashed before it is sent to the given system in order to create an audience.
The e-mail address will be used in the matching process carried out by the given advertising system.
The advertising system does not make the e-mail address available to third parties or other advertisers and deletes the e-mail address immediately after the matching process has been completed.
The advertising system implements processes and procedures to ensure the confidentiality and security of the e-mail address sent to it and of the set of user identifiers that form the audience created with the use of the e-mail address, among others by using technical and physical safeguards.
Creating an advertising audience using your e-mail address constitutes our legitimate interest, which in this case is the pursuit of our marketing objectives.
art. 6(1)(f) GDPR
Social media handling
If you follow our profiles on social media services or interact with the content we publish on social media, we naturally see your data that is publicly available in your social media profile. We process this data only within the given social media service and only for the purpose of handling that social media service, which constitutes our legitimate interest.
If you contact us via a private message, you naturally provide us with your personal data contained in the content of the correspondence, in particular your image and first name and surname. In this case, your data is processed for the purpose of contacting you, and the basis for processing is our legitimate interest.
It may happen that we will be the party initiating contact with you via social media in order to offer cooperation, in which case your data will be processed for the purpose of searching for potential contractors, offering and establishing cooperation, which is our legitimate interest.
Messages sent to us via social media are subject to automatic archiving through tools available within the individual social networking services and are available to us until they are deleted by you. You have access to all messages exchanged with us in the tab with private messages.
Your use of social networking services is subject to the regulations and privacy policies of the administrators of these services, and these administrators provide you, entirely independently and separately from us, with electronic services.
art. 6(1)(f) GDPR
Analytics and statistics
We conduct analytical and statistical activities using tools provided by external providers. Within the analytical tools, we only have access to Anonymous Information. We base the processing of this information on a legitimate interest, which consists in creating, reviewing and analysing statistics related to user activity on the website in order to draw conclusions that allow us to subsequently optimise our activities.
From the level of the tools we only have access to sets of statistics and information not assigned to specific persons.
Detailed information about the tools of external providers can be found in the section devoted to the tools we use.
art. 6(1)(f) GDPR
Own marketing
We conduct marketing activities using tools provided by external providers. Within the marketing tools, we only have access to Anonymous Information. We base the processing of this information on a legitimate interest, which consists in conducting marketing activities, including targeting advertisements within external systems for the purposes of marketing our own products and services. From the level of the tools, we only have access to sets of statistics and information not assigned to specific persons.
Detailed information about the tools of external providers can be found in the section devoted to the tools we use.
art. 6(1)(f) GDPR
Ensuring additional functions using Anonymous Information only
On our websites we may embed video or audio players, social widgets, a comments module or other tools provided by third parties. All these tools process Anonymous Information.
We base the processing of Anonymous Information on a legitimate interest, which in this case consists in providing the possibility to use additional functions on the website. From the level of the tools, we do not have access to other information, and these pieces of information are not needed for us for anything – Anonymous Information is processed solely so that the additional functions can operate.
Detailed information about the tools of external providers can be found in the section devoted to the tools we use.
art. 6(1)(f) GDPR
Fulfilment of obligations related to personal data protection
As a personal data controller, we are obliged to fulfil obligations related to the protection of personal data. Therefore, we may process your personal data insofar as this is necessary to fulfil these obligations (e.g. in the case of considering your request concerning your personal data). The scope of the data depends on what data we need to fulfil the obligation and to demonstrate compliance with the GDPR.
In addition, in this case we also rely on our legitimate interest consisting in securing the data necessary to demonstrate accountability.
art. 6(1)(c) GDPR, art. 6(1)(f) GDPR
Handling comments / reviews
When adding a comment / review, you must provide the data necessary to publish the comment / review as specified in the form intended for posting a comment / review.
Providing data is a condition for publication of the comment / review.
In addition, the comment / review system saves your IP number that you used when submitting the comment / review.
The comment / review system may be operated by an external provider. In such a case, the use of the system is subject to the terms and conditions and privacy policy of the external provider. Detailed information about the tools of external providers can be found in the section devoted to the tools we use.
Data is processed for the purpose of publishing a comment / review, which constitutes our legitimate interest.
The comment or review you have added, together with your data made public to the extent defined in the settings, will be visible on the website. You can modify and delete the comment or review at any time. The deleted comment / review along with your data goes into the archive for the purposes of possible establishment, exercise or defence of claims related to the comment / review.
art. 6(1)(f) GDPR
# 4: What information do we have about you?
Within each of the purposes described above, we may process a different scope of data – such as is necessary to fulfil the specific purpose. Among the data are such pieces of information as:
● first name and surname,
● e-mail address,
● telephone number,
● IP address,
● image,
● service delivery address,
● invoice details,
● bank account number,
● details of the order placed,
● data stored in the mailing system,
● information visible in social media profiles,
● information contained in correspondence,
● information contained in a comment / review,
● Anonymous Information.
# 5: What is “Anonymous Information”?
We use tools that collect a range of information about you related to your use of our website. This refers in particular to the following information:
● information about the operating system and web browser,
● pages viewed,
● time spent on the website,
● transitions between individual subpages,
● clicks on individual links,
● mouse movements,
● page scrolling,
● the source from which you come to the website,
● the age range you fall into,
● your gender,
● your approximate location limited to the town/city,
● your interests or other preferences determined on the basis of your online activity.
This information is referred to in this Privacy Policy as “Anonymous Information”.
In our opinion, Anonymous Information as such does not have the nature of personal data, because it does not allow us to identify you and we do not combine it with typical personal data that we collect about you. However, taking into account the strict case law of the Court of Justice of the European Union and the divergent views among lawyers, out of an abundance of caution, in case Anonymous Information is assigned the nature of personal data, we have included in the Privacy Policy detailed explanations also regarding the processing of this information.
We are not able to provide you with access to Anonymous Information about you, because we are not able to attribute any of the Anonymous Information to any specific user. From the level of the tools collecting Anonymous Information, we only have access to sets of statistics and information not assigned to specific persons.
The processing of Anonymous Information allows us to ensure that you can use the functionalities available on the website. Furthermore, Anonymous Information is used for analytical, statistical and marketing purposes, such as setting and targeting advertisements.
Anonymous Information is also processed by the providers of the tools on the principles resulting from their terms of service and privacy policies. They may be used by these providers to provide and improve services, manage them, develop new services, measure the effectiveness of ads, protect against fraud and abuse, and personalise the content and ads displayed in individual services, sites and applications. Detailed information in this regard can be found in the section devoted to the tools we use.
# 6: Where do we get information about you from?
In most cases you provide it to us yourself. For example, this happens when you register a user account, place an order, subscribe to the newsletter, submit a complaint or withdraw from the contract, contact us, and also when you use the functionalities available on our website or in external services (e.g. social media).
In addition, some information about you may be automatically collected by the tools we use. Detailed information about external tools can be found in the appendix to the Privacy Policy.
# 7: Is the data safe?
We care about the security of your personal data. We have analysed the risks associated with the individual data processing processes concerning you and then we have implemented appropriate security and personal data protection measures. We continuously monitor the state of our technical infrastructure, train our staff, review the procedures applied and implement necessary improvements.
# 8: How long will we store personal data?
We process your personal data as long as it is justified within a given purpose of personal data processing, and therefore the processing periods differ depending on the purpose. Remember that the end of the processing of your data within one purpose does not necessarily lead to complete deletion or destruction of your personal data, because the same set of data may be processed within another purpose for the period indicated for that purpose. Complete deletion or destruction of data takes place when we have completed all purposes and in other cases indicated in the GDPR.
The storage periods are indicated in the table below.
Purpose of data processing
Data storage period
Performance of order and contract
Until the contract is performed
Complaints and withdrawal from the contract
Until the complaint or withdrawal from the contract handling is completed
Newsletter
Until you unsubscribe from the newsletter
Tax and accounting obligations
For the period required by law
Archive
Until the information loses its usefulness
Establishment, defence, exercise of claims
Until claims become time-barred
Advertising audiences
Until the information loses its usefulness or an objection to the processing is raised
Social media
For as long as the information is available within the social media service
Analytics and statistics
Until the information loses its usefulness or an objection to the processing is raised
Own marketing
Until the information loses its usefulness or an objection to the processing is raised
Contact and correspondence
Until the information loses its usefulness or an objection to the processing is raised
Additional tools
Until the information loses its usefulness or an objection to the processing is raised
Obligations regarding personal data protection
Until the expiry of the limitation period for our liability as a personal data controller
Comments / reviews
Until the comment / review is deleted.
# 9: Who are the recipients of personal data?
We dare say that modern business is not able to function without services provided by third parties. We also use such services. Some of these services involve the processing of your personal data. External service providers involved in the processing of your personal data are indicated in the table below.
Processor
Purpose of cooperation with the processor
Hosting provider
Storing data on the server
Provider of the invoicing system
Issuing invoices
Provider of the mailing system
Handling the newsletter
Provider of the landing pages system
Handling landing pages
Cloud service provider
Google services
Accounting office
Accounting
Provider of the CRM system
Project management, work optimisation
Technical support
Technical work related to areas with personal data
If necessary, your data may be made available to a legal counsel or attorney at law bound by professional secrecy. The need may arise from the necessity to use legal assistance that requires access to your personal data.
Your personal data may also be transferred to tax offices to the extent necessary to fulfil tax, settlement and accounting obligations. This concerns in particular all declarations, reports, statements and other accounting documents in which your personal data is contained.
Moreover, if the need arises, your personal data may be made available to entities, authorities or institutions authorised to obtain access to the data under the law, such as police, security services, courts, public prosecutors.
As regards Anonymous Information, access to it is available to the providers of tools that collect Anonymous Information. The providers of these tools are independent controllers of the data collected therein and may make this data available on the principles defined by themselves in their own terms and privacy policies, which we have no influence on. The list of external tools can be found in the appendix to the Privacy Policy.
# 10: Do we transfer data to third countries or international organisations?
Yes, some personal data processing operations may involve transferring data to third countries.
We transfer your personal data to third countries in connection with the use of tools that use resources located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for in the GDPR, in particular through the use of standard contractual clauses.
Currently, your personal data is transferred to third countries in connection with our use of the following solutions:
Type of solution
Solution provider
Third country
Mailing system
MailerLite
USA
Cloud
USA
Chat
USA
In addition, Anonymous Information collected in connection with the use of the tools indicated in the appendix to this Privacy Policy may be transferred to third countries, in particular the USA.
# 11: Do we use profiling?
We do not make decisions in relation to you based solely on automated processing, including profiling, which would produce legal effects concerning you or similarly significantly affect you. Indeed, we use tools under which we can take certain actions depending on information collected as part of tracking mechanisms, but we consider that these actions do not significantly affect you, because they do not differentiate your situation as a customer, do not affect the conditions of the contract you can conclude, etc.
By using certain tools, we can, for example, direct personalised advertisements to you based on previous actions you have taken on the website or suggest products that may interest you. This is what is called behavioural advertising. We encourage you to deepen your knowledge of behavioural advertising, in particular regarding privacy issues. Detailed information, along with the possibility to manage settings concerning behavioural advertising, can be found here.
# 12: What are your rights?
The GDPR grants you the following potential rights related to the processing of your personal data:
● the right to access your data and obtain a copy of it;
● the right to rectify (correct) your data;
● the right to have your data erased (if you believe that there are no grounds for us to process your data, you can request that we erase it);
● the right to restrict processing (you can request that we restrict processing solely to storing your data or performing agreed actions if, in your opinion, we have incorrect data or are processing it unlawfully);
● the right to object to the processing of data (you have the right to object to the processing of data on the basis of a legitimate interest; you should indicate a particular situation which, in your opinion, justifies stopping the processing covered by the objection; we will stop processing your data for these purposes unless we demonstrate that the grounds for processing are overriding your rights or that your data is necessary for the establishment, exercise or defence of claims);
● the right to data portability (you have the right to receive in a structured, commonly used and machine-readable format the personal data you have provided on the basis of a contract or your consent; you can request that we transmit this data directly to another entity);
● the right to withdraw consent to the processing of personal data, if you have previously given such consent;
● the right to lodge a complaint with a supervisory authority (if you find that we are processing data unlawfully, you can lodge a complaint with the President of the Personal Data Protection Office or another competent supervisory authority).
The rules related to the exercise of the above rights are described in detail in Articles 16–21 of the GDPR. We encourage you to read these provisions. For our part, we consider it necessary to explain to you that the above rights are not absolute and will not apply to all processing operations relating to your personal data.
We emphasise that one of the above rights is always available to you: if you consider that we have violated data protection laws when processing your personal data, you have the possibility to lodge a complaint with a supervisory authority (the President of the Personal Data Protection Office).
# 13: Do we use cookies or other similar technologies and how does this work?
Our website, like almost all other websites, uses cookies and other similar technologies, such as tracking codes or pixels, conversion APIs, etc.
Using cookies or other similar technologies, certain information is collected and then used for various purposes, starting from ensuring the correct operation of specific website functions, through analysing user behaviour on the website, ending with targeting advertising.
If you want to learn more about cookies and other similar technologies, you can consult, for example, the following materials:
● explanations about cookies,
● explanations about tracking pixels,
● explanations about conversion APIs.
# 14: On what basis do we use cookies or other similar technologies?
We use cookies or other similar technologies on the basis of your consent, except where cookies or other similar technologies are necessary for the proper provision of services to you.
Cookies or other similar technologies that are not necessary for the proper provision of services remain blocked until you give your consent to their use. During your first visit to our website, you are shown a message asking for your consent along with the possibility to manage cookies or other similar technologies, i.e. to decide which cookies or other similar technologies you consent to and which you want to block.
# 15: Can you disable cookies or other similar technologies?
Yes, you can manage the settings of cookies or other similar technologies within your web browser. You can block all or selected cookies or other similar technologies. You can also delete previously saved cookies and other site and plugin data at any time.
Web browsers also offer the option of using incognito mode. You can use it if you do not want information about the pages you visit and files you download to be saved in your browsing and download history. Cookies created in incognito mode are deleted when all windows of this mode are closed.
There are also browser plug-ins that enable control over cookies or similar technologies, such as Ghostery. The possibility of controlling cookies or similar technologies may also be provided by additional software, in particular antivirus packages, etc.
In addition, there are online tools that allow control over certain types of cookies or other technologies, in particular for collective management of behavioural advertising settings.
We also give you the possibility to control cookies or other similar technologies directly from our website. We have implemented a special privacy mechanism that allows you to block those cookies or other technologies that you do not want. Remember that disabling or limiting cookies or other technologies may prevent the use of some functions available on our website and cause difficulties in using the website, as well as many other websites that use cookies or other similar technologies. For example, if you block cookies or technologies related to social media plugins, buttons, widgets and social functions implemented on our websites may be unavailable to you.
# 16: For what purposes do we use cookies or other similar technologies?
Cookies or other similar technologies are used to ensure the proper functioning of specific mechanisms of our websites, such as remembering the contents of the basket for a certain time after adding selected products to it, maintaining the session after logging in, correctly sending forms visible on the pages, embedding video or audio players, operating the comment system, social plugins, etc.
In addition, cookies or other similar technologies are used for statistical, analytical and marketing activities.
Cookies also store information about the cookie settings you have defined from the level of the privacy mechanism functioning on our website.
Some cookies or other similar technologies are related to external tools we use, and the providers of these tools may gain access to information collected using these cookies or other similar technologies. Details of external tools can be found in the appendix to the Privacy Policy.
# 17: What external tools do we use?
A list of tools that require the use of cookies or other similar technologies and a detailed description of these tools can be found in the appendix to the Privacy Policy.
# 18: Do we track your behaviour on the website?
Yes, we use external tools that involve collecting information about your activities on our websites. These tools are described in detail in the appendix to the Privacy Policy.
# 19: Do we target advertising to you?
Yes, we use external tools under which we can target advertisements to specific target groups defined based on various criteria such as age, gender, interests, profession, job, previous activities performed on our websites. These tools are described in detail in the appendix to this Privacy Policy.
# 20: How can you manage your privacy?
The answer to this question can be found in many places in this Privacy Policy when we describe specific tools, behavioural advertising, etc. Nevertheless, for your convenience, we have gathered this information once more in one place. Below you will find a list of options for managing your privacy.
● privacy settings within the web browser;
● browser plug-ins supporting privacy management, e.g. Ghostery;
● additional privacy management software;
● incognito mode in the web browser;
● behavioural advertising settings, e.g. youronlinechoices.com;
● privacy mechanism available on our website;
● privacy settings within individual social media services.
# 21: Is there anything else you should know?
As you can see, the subject of personal data processing, the use of cookies and the management of privacy in general is quite complex. We have made every effort to ensure that this document provides you with the most extensive knowledge possible on issues that are important to you. If anything is unclear to you, you want to learn more or simply talk about your privacy, write to us at kontakt@att-logistics.pl.
# 22: Can this Privacy Policy be changed?
Yes, we may modify this Privacy Policy, in particular due to technological changes and changes in the law. If you have a user account or subscribe to the newsletter, you will receive a message about every change to the Privacy Policy.
Appendix – List of external tools
Name of the tool
Description of operation and cookies
Google Tag Manager
We use the Google Tag Manager tool provided by the US company Google LLC, which serves to manage tags and loading scripts within the website.
Google Tag Manager as a tool in itself does not collect any information other than that necessary for its proper operation, but it is responsible for loading other scripts described below.
Google Analytics
We use the Google Analytics tool provided by the US company Google LLC. To use Google Analytics, a special Google Analytics tracking code has been implemented in the website code. The tracking code uses cookies relating to the Google Analytics service. You can block the Google Analytics tracking code at any time by installing a browser add-on provided by Google.
Google Analytics automatically collects information about your activity on our website. Within Google Analytics, we only have access to Anonymous Information.
Thanks to the information collected in this way, we can analyse user behaviour on our website and compile statistics related to this, and then draw conclusions from these statistics in order to design solutions that improve the effectiveness of the website.
If you are interested in the details related to how Google uses data from sites and apps that use Google services, we encourage you to read this information.
Google Ads
We use remarketing functions available within the Google advertising system provided by the US company Google LLC. When you visit our website, a Google remarketing cookie file is automatically placed on your device, which collects information about your activity on our website.
Thanks to the information collected in this way, we are able to display ads to you within the Google network depending on your behaviour on our website.
For example, if you view a product, information about this fact will be recorded by the remarketing cookie, which will enable us to direct an advertisement concerning this product or any other advertisement that we consider appropriate to you.
This advertisement will be displayed to you within the Google network when you use the Internet, browse other websites, etc. We emphasise that when using Google Ads, we use only Anonymous Information.
When using Google Ads, we are only able to define audience groups that we would like our ads to reach. On this basis, Google decides when and how to display our ad to you.
If you do not want to receive personalised ads, you can manage your ad settings directly on the Google side: https://adssettings.google.com/. If you are interested in the details related to how Google uses data from sites and apps that use Google services, we encourage you to read this information.
Meta Pixel
We use the Meta advertising system provided by the US company Meta Platform Inc. In order to direct personalised ads to you based on your behaviour on our website, we have implemented the Meta Pixel on the website, which automatically collects information about your activity on our website and then sends it to the Meta advertising system.
Within the Meta advertising system, we only have access to Anonymous Information.
Thanks to the information collected in this way, we are able to display ads to you within the Meta advertising system depending on your behaviour on our website and measure the effectiveness of advertising campaigns in order to draw conclusions that allow us to optimise these campaigns in terms of effectiveness.
Meta Platform Inc. may combine information collected with the use of the Meta Pixel with other information about you collected while you use the services managed by the company (including Facebook, Instagram) and use it for its own purposes, including marketing purposes. Such activities of Meta are beyond our control, and you can look for information about them directly in the Meta privacy policy. From the level of your Facebook account, you can also manage your privacy settings. Here you can find useful information in this respect.
Facebook Connect
Our website uses plugins, buttons and other social tools, hereinafter jointly referred to as “plugins”, related to social networking services managed by the US company Meta Platform Inc.
Thanks to this, you can use selected social functions on our websites, e.g. like buttons, share buttons, etc.
Plugins collect information about your activity on our website. We do not have access to this information. For us, it is only important that the plugins work properly.
Information collected by the plugins may be used by Meta Platform Inc. for its own purposes, such as improving its products, creating user profiles, analysing and optimising its own activities, targeting advertisements, which we have no real influence on. You can look for details in this respect in the Meta privacy policy.
LinkedIN Insight Tag
We use advertising functions available within the LinkedIN service provided by LinkedIN Ireland Unlimited Company. In order to direct personalised ads to you based on your behaviour on our website, we have implemented LinkedIN Insight Tag on the website, which automatically collects information about your activity on our website and then sends it to the LinkedIN advertising system.
Within the LinkedIN advertising system, we only have access to Anonymous Information.
Thanks to the information collected in this way, we are able to display ads to you within the LinkedIN advertising system depending on your behaviour on our website and measure the effectiveness of advertising campaigns in order to draw conclusions that allow us to optimise these campaigns in terms of effectiveness.
Information collected by LinkedIN is also used by LinkedIN to deliver ads and reporting, improve security on LinkedIN, and research and develop products. This information is also used to generate aggregate and anonymous measurements of the use of the LinkedIN advertising service, for example to calculate the total number of conversions made via LinkedIN. The details in this respect are described in the LinkedIN privacy policy.
You can manage your privacy settings on LinkedIN here.
MailerLite
We use the MailerLite mailing system provided by the Irish company MailerLite Limited. Subscription forms for mailing lists embedded on our websites may use cookie technology to ensure the proper functioning of these forms and to measure their conversion. We do not have access to information collected in MailerLite cookies for the proper functioning of the forms – we are only interested in the form working correctly. As regards measuring the conversion of subscription forms, we only have access to anonymous statistical information.
In addition, we use an additional function of the MailerLite system that controls the frequency with which pop-ups with mailing list subscription forms are displayed to you. For this purpose, a MailerLite cookie is used, which stores information about a pop-up being displayed to you so that it is not displayed to you again for a certain period of time.
In addition, we use an additional function of the MailerLite system – a website builder. Websites created in this way are hosted within the MailerLite infrastructure and use MailerLite cookies to ensure their proper functioning and to provide access to anonymous statistics that allow evaluation of the effectiveness of the websites.
Microsoft Clarity
We use the Microsoft Clarity tool to better understand your needs and to optimise our website in terms of your experience related to its use. The tool is provided by Microsoft Corporation.
Microsoft Clarity records every visitor to our website and allows us to replay a video of their movement on our website, as well as to generate so-called heat maps. Within the Microsoft Clarity tool, we do not have access to information that allows us to identify you, because Microsoft Clarity does not record the process of filling in forms intended for providing personal data.
To use Microsoft Clarity, we have implemented a special Microsoft Clarity tracking code in the code of our website. The tracking code uses cookies from Microsoft Corporation. The information collected in the cookies is stored by Microsoft in a pseudonymous user profile. Neither Microsoft nor we use this information to identify you.
If you are interested in details related to data processing under Microsoft Clarity, we encourage you to read these explanations.
